
FAMILY-FRIENDLY, PLANET-POSITIVE
Cleaning Products Fit for Modern Living
Good for You. Good for the Planet.
It just makes Good Sense.
Launching Summer 2025
We’re still working to perfect every detail, but while we do you can become a VIC (Very Important Cleaner) for exclusive launch discounts and more!

How It Works
Good Sense powerhouse, non-toxic, cleaning products make us realise we've been doing it wrong all along.
We provide the concentrated cleaning powder. You add the water to create a truly multi-purpose spray, and reuse our beautiful bottle over and over again.
It's the future of cleaning and designed with family in mind.
Good for you. Good for the planet.
It just makes Good Sense.
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CLEAN WITH CONFIDENCE
It’s a minefield out there. We’ve done the heavy lifting (and thinking, researching and product testing), so you don’t have to.
Good Sense Multi-Purpose Cleaning Concentrate is formulated with everything you need, and nothing you don’t.
Our ingredients are non-toxic (safe to use around kids, pets and pregnant women), vegan, cruelty free and biodegradable.
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NO COMPROMISES
We’ve taken the guesswork out of upgrading your cleaning routine to something good for you, your family and the planet.
Developed with busy family-life in mind, we’ve streamlined the formulation, ingredients and packaging to deliver unbelievable quality and performance in sustainable packaging.
It’s our mission to show you that non-toxic, eco-friendly cleaning doesn’t mean you have to compromise on performance.
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PLANET-POSITIVE
Refillable, concentrated cleaning products are the future of cleaning.
Why throw away an empty spray bottle, when you can reuse one over and over?
Why create unnecessary carbon emissions by shipping heavy products that are mostly water, when we can add the water at home?
Why make the switch? Because it just makes Good Sense.

The Good Sense Starter Kit
THE GOOD SENSE STARTER KIT COMES WITH:
One 125g pouch of Good Sense Multi-Purpose Cleaning Concentrate (the magic powder that does it all).
125g is enough powder to make twelve 500ml bottles of pure cleaning superhero bliss - plus a little extra to sprinkle in the sink, loo, and bucket to your heart’s desire. So that you don’t have to do the math - that’s up to six month’s worth of cleaning in one little pouch! The stuff storage dreams are made of.
The pouch is home compostable - yay!
Two reusable spray bottles - designed with real life in mind.
Think - durable, functional and beautiful - because we really can have it all. Say goodbye to single use - and with a bottle this great we wouldn’t dream of throwing it away. Refillables are the future of cleaning - they make us realise we’ve been doing it wrong all along!
Our 500ml recycled PET spray bottles are made from recycled plastic collected from coastal areas where plastic is at risk of ending up in the ocean if not collected for recycling. This recycling programme supports local communities at the forefront of ocean plastic waste in at-risk areas.
The bottle is a win-win-win - made from recycled materials, built to withstand family-life and looks, feels and functions beautifully.
One mini scoop - it allows for perfectly portioned scooping from pouch to bottle!
Made from 100% recycled PET and intended for lifetime use.
The Good Sense Refill Kit
You can have a 125g pouch of the good stuff sent to you as often as you need it (or on subscription so you never run out and literally never have to think about it - because The Mental Load).

Feedback So Far
from our pre-launch product testers

Where It All Began
Developed by a cleaning-obsessed working mum (with the help of expert chemists), Good Sense is where form & function collide.
Who says non-toxic cleaning products can’t perform brilliantly, look beautiful, and be safe to use around your family?
Our zero-compromise approach to cleaning means you can clean with confidence - powerful, non-toxic, no-nonsense products that deliver exceptional results.
We’ve done all the heavy lifting - agonizing over ingredients, packaging and formulations to ensure you have everything you need (and nothing you don’t) for a clean and healthy home and planet.
THE FINE PRINT
Discover The Details
HIGH PERFORMING, NON-TOXIC INGREDIENTS
Good Sense was formulated with performance as a non-negotiable. It works brilliantly on everyday messes - grease, grime, sticky fingerprints, hard water buildup and glass!
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Good Sense Multi-Purpose Cleaning Concentrate is:
- Non-toxic (safe for use around children, pets and pregnant women, and does not harm aquatic life)
- Vegan
- Cruelty-Free (not tested on animals)
- Biodegradable
Good Sense Multi-Purpose Cleaning Concentrate is proudly made without (No Nasties):
- Fragrance
- Palm Oil (or palm oil derivatives)
- Bleach
- Ammonia
- Chlorine
- Artificial Colours
- Parabens
- Pesticides
- Petroleum
- SLS
- Triclosan
- VOCs
- Phosphates
- Phthalates
Fragrance-free is our USP… because CLEAN smells good! Added fragrance (including essential oils) can be harmful to people & pets, and add to the carbon footprint of a product (more ingredients = bigger carbon footprint).
EASY TO USE, SPACE SAVING DESIGN
Good Sense Multi-Purpose Cleaning Concentrate + tap water is all you need to clean your entire house.
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It’s formulated as a true multi-tasking superhero - a no-brainer, use everywhere and anywhere product.
Because who has time to analyse their myriad of products to ensure they are safe for the intended surface (raise your hand if you’ve ever sprayed the bathroom spray (with bleach!) on the wooden table by accident…).
One 125g pouch takes up next to no room in the cupboard. You won’t have to contend with a sea of hideous single-use plastic spray bottles. Busy family life comes with enough sh*t, let’s streamline your cleaning cupboard.
Our powder formula is more concentrated than most of its liquid refill counterparts, so delivers a bigger cleaning punch in less space. Bulk refills without the bulk.
The 500ml spray bottles are designed to fit in your upper cupboards/shelves. If you have little ones running around, it’s easier to store products up high, instead of battling painful and hideous child locks on the under-sink cupboard door.
Good Sense - letting you live out your minimalist dreams, one space-saving refill at a time.
NO SINGLE-USE PACKAGING
Good Sense Multi-Purpose Cleaning Concentrate comes in a home compostable pouch.
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The pouch is made of paper, cellulose and corn starch. It took years (yes, years) to find the perfect fit, but we left no stone unturned and didn’t stop until we found a pouch that ticked all of our boxes (beautiful & home compostable).
Once empty, pop it in your home compost (yes, the zipper, too!) or take to your local composting centre.
The Good Sense 500ml spray bottle is made from 100% recycled PET, sourced from coastal areas where plastic is at risk of ending up in the ocean if not collected for recycling.
This recycling programme supports local communities at the forefront of ocean plastic waste in at-risk areas.
Not that we’re biased, but the bottle is a win-win-win - made from recycled materials, built to withstand family-life and looks, feels and functions beautifully.

Be the First To Know
We’re still working to perfect every detail, but while we do you can become a VIC (Very Important Cleaner) for exclusive launch discounts and more!